2014 Grand Final partners with Boys & Girls Clubs Big Brothers Big Sisters of Edmonton
ITU marquee event & service organization team up to mentor youth through sport
MARCH 31, 2014 (EDMONTON) – Local organizers of the 2014 TransCanada Corp. World Triathlon Grand Final are teaming up with Boys & Girls Clubs Big Brothers Big Sisters (BGCBIGS) to help engage Edmonton youth in sport and active living.
Local athletes from the Edmonton Triathlon Academy will teach youth about the sport of triathlon and talk about their training experiences through BGCBIGS’ summer mentor program. More than 1,000 children and youth aged 6 to 17 participate in BGCBIGS summer programs throughout Edmonton and Area.
“We are very proud to announce our partnership with the Boys & Girls Clubs Big Brothers Big Sisters of Edmonton,” says 2014 Triathlon Edmonton Board Chair, Don Lowry. “It’s a great fit, especially considering our title sponsor, TransCanada, is already a program partner with the service organization. Triathlon is a grassroots sport with participants from all ages taking part – from kids to seniors. Everyone can try a triathlon.”
“The opportunity to experience this level of sport and healthy competition is an incredible one for our community’s kids and we are honoured to be partnering with Triathlon Edmonton and TransCanada,” says Liz O’Neill, Executive Director of BGCBIGS.
“TransCanada has been involved with Boys and Girls Clubs and Big Brothers Big Sisters in North America for 15 years—including over a decade of support for the BGCBIGS of Edmonton,” says Alex Pourbaix, President, Development at TransCanada. “We believe supporting youth is a full-circle approach to building stronger communities and we are excited to work with BGCBIGS of Edmonton to create a legacy program that will empower kids to live healthy and active lifestyles.”
As the final race on the ITU’s 2014 World Triathlon Series calendar, the TransCanada Corp. World Triathlon Grand Final will attract more than 4,000 athletes, 6,000 accompanying visitors and a worldwide television audience of approximately 45 million in 160 countries.
Boys & Girls Clubs and Big Brothers Big Sisters amalgamated in July of 2011 to form one organization with more than 3,000 volunteers serving nearly 5,000 children and youth through the provision of safe places and caring relationships. Driven by the needs of children and their families, the organization works on a foundation of research and positive outcomes. BGCBIGS is a not for profit charitable child serving agency, guided by a volunteer board of directors and funded through a variety of government bodies, public and private grants, corporate and individual donations, and community fundraising.
For more information, contact:
|Lana TordoffMarketing & Communications ManagerBoys & Girls Clubs Big Brothers Big Sisters of Edmonton & AreaCell.780.297.7309 Email: email@example.com||Brian Hetherington Director, Government Relations 2014 TransCanada Corp. World Triathlon Grand Final Cell: 780.886.6459|