President’s Choice® Children’s Charity gifts more than $1.1M to children’s nutrition PCCC12_Vertical_Tag_CMYK_E (3)programs in Alberta


On Wednesday, November 6th, President’s Choice® Children’s Charity announced more than $1.1 million in funding to Boys & Girls Clubs of Canada and Breakfast for Learning to provide healthy meals and snacks to more than 50,000 kids each day during the 2013/14 school year.

A portion of the Boys and Girls Club of Canada gift is also earmarked to complete needed kitchen renovations at Clubs across the province.

A gift ceremony took place at Boys and Girls Clubs Big Brothers Big Sisters of Edmonton & Area during the after-school snack program on Tuesday in the presence of Alberta’s Associate Minister of Wellness, Dave Rodney, Boys and Girls Club kids, as well as representatives and friends of the Loblaw, Boys & Girls Clubs of Canada and Breakfast for Learning.

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“We know that healthy foods are important building blocks of healthy lives and critical for our children’s educational success,” said Alberta’s Associate Minister of Wellness Dave Rodney. “By investing in student nutrition programs, the President’s Choice Children’s Charity is investing in a healthier tomorrow for our children.”

The gift was made by President’s Choice® Children’s Charity’s Executive Director, Peggy Hornell.

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“One in 10 children in Canada living below the poverty line is a bit shocking. It’s great to know that through our partnerships with Boys and Girls Clubs of Canada and Breakfast for Learning we are able to help young people with a healthy snack or meal as part of their day.

Kristen Wilson, Program Coordinator from Breakfast for Learning attended the ceremony to accept the more than $513,601 gift on behalf of the charity.

“Ensuring children are well-nourished gives them the best chance of success now in school and in the future. President’s Choice Children’s Charity’s generous support will allow us to feed thousands of children through school nutrition programs across Alberta.”

Danisha Bhaloo, the Edmonton organization’s Manager of Fund Development, was also present to accept the $587,500 gift on behalf of Boys and Girls Club of Canada.

“Finding a sense of belonging and security through membership at a Boys & Girls Club can be transformative for a child. Having a safe place to be after school where they know they can get snacks and hot meals as well as a broad range of educational and recreational programs, supports their ability to perform and connect in other areas of their lives. The $587,500 gift presented to Boys & Girls Clubs from the President’s Choice® Children’s Charitywill allow us to make needed renovation in our club kitchens and to continue to provide healthy snacks and nutritional education for all of our Club Kids across Alberta.”

Following the gift ceremony the Boys and Girls Club kids and guests were treated to a healthy snack of PC® Fruit and Veggie Juice, PC® Whole Grain Cereal Bars and apples before returning to their after school activities.

One hundred per cent of funds raised for President’s Choice® Children’s Charityby Loblaw banner stores like Your Independent Grocer®, Real Canadian Superstore®, Real Canadian Wholesale Club, Extra Foods® and nofrills® go directly to helping kids in communities across Alberta.

Make a Positive Difference in the Community is one of the five corporate social responsibility principles that hape the way Loblaw conducts business. Fundraising initiatives in support of President’s Choice® Children’s Charity is just one example of how Loblaw banner stores continue to be active in communities on national, regional and local levels.

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